Millennial Customer

by admin | Mar 30, 2019 | 0 comments

Millennial Customer

Mar 30, 2019

For the Millennial customer, on-trend styles and quick turnarounds are key areas of focus. Leveraging finished single vision lenses and edging in-house to offer quick turn times are key, allowing a shop to offer delivery in 1-3 business days.

As for advice on marketing eyewear to Millennials, our experience has proven the traditional approaches do not work. It is important to stay connected to social media and pop culture and know how to connect this to the client, whether in conversation or marketing.

Knowing your client, their interests and what they are looking for is key, for any demographic, but has been especially true of the Millennial shopper.

The Art of Listening

Trends

“The art of conversation lies in listening.” -- Malcolm Forbes Every person is born with one of the most powerful sales tools available, a set of ears and the ability to listen.Listening Just listen? Seems like a simple, self-explanatory solution. Yet if it were easy...

Customer Service

Trends

“Do what you do so well that they will want to see it again.” -- Walt Disney In the late 90’s, moving from mainstream optical to a luxury retail optical store, it became clear that establishing a strong client base would require more than good service and great...

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