“The art of conversation lies in listening.” -- Malcolm Forbes Every person is born with one of the most powerful sales tools available, a set of ears and the ability to listen.Listening Just listen? Seems like a simple, self-explanatory solution. Yet if it were easy...

“Do what you do so well that they will want to see it again.” -- Walt Disney In the late 90’s, moving from mainstream optical to a luxury retail optical store, it became clear that establishing a strong client base would require more than good service and great...

‘Reports of my death have been greatly exaggerated.’ Mark TwainWith the news of various large retail chains closing locations, becoming absorbed into bigger companies and declaring bankruptcy, there is a growing rumor that brick and mortar is dead.The quality of...

When a new year begins, it brings reflection and a desire to create positive changes. In the year 2020, it is a natural fit to refocus the approach to selling eyeglasses. (See what I did there?) Studies have shown 60% (or more) of the average ECPs revenue is driven...

VCPN surveyed ECPs, who told us that the most popular frames for men are round, metal, bold, rectangular, thin and light, aviator and sporty - and the manufacturers shared these styles. “Dapper looks are trending. Bold looks are combined with classic silhouettes and...

Hello Summer! Summer brings excitement for warm temps, lots of sunshine, and more time outside. The top accessory for summer? Sunglasses of course! Sunglasses offer protection from glare, shield eyes and the delicate skin around the eye from harmful UV rays, enhance...