‘The art of conversation lies in listening.’ – Malcolm Forbes

Every person is born with one of the most powerful sales tools available, a set of ears and the ability to listen.

In the late 90’s, moving from mainstream optical to a luxury retail optical store, it became clear that establishing a strong client base would require more than good service and great frames. The loyal relationship comes out of delivering amazing eyewear, creating a memorable experience and an elevated level of service.

With the news of various large retail chains closing locations, becoming absorbed into bigger companies and declaring bankruptcy, there is a growing rumor that brick and mortar is dead.

When a new year begins, it brings reflection and a desire to create positive changes. In the year 2020, it is a natural fit to refocus the approach to selling eyeglasses. (See what I did there?)

Vision Care Products News (VCPN) surveyed ECPs, who told us that the most popular frames for men are round, metal, bold, rectangular, thin and light, aviator and sporty - and the manufacturers shared these styles.

Summer brings excitement for warm temps, lots of sunshine, and more time outside. The top accessory for summer? Sunglasses of course! Sunglasses offer protection from glare, shield eyes and the delicate skin around the eye from harmful UV rays, enhance visual acuity and are an effective tool in preventing cataracts.

“As we enter 2019, we are seeing a trend toward softer colors and shapes. With another year with the Pantone color in the jewel tones, 2019 Pantone is Living Coral, we see a trend toward eyewear that will complement these jewel tones versus compete with them.

For the Millennial customer, on-trend styles and quick turnarounds are key areas of focus. Leveraging finished single vision lenses and edging in-house to offer quick turn times are key, allowing a shop to offer delivery in 1-3 business days.