Focus on Training
‘Reports of my death have been greatly exaggerated.’ Mark Twain
With the news of various large retail chains closing locations, becoming absorbed into bigger companies and declaring bankruptcy, there is a growing rumor that brick and mortar is dead.
The quality of customer service has faded in the average optical store, allowing the online sector to grow and thrive. Online shopping offers convenience and selection, however customer service is limited.
People like to shop with people.
Everything written about the shopping habits of the consumer agree on one fact…the average person lists a great experience as important to their shopping decisions, for all generations.
- Sharing is caring, share your knowledge and encourage your team to do the same.
- No better price than FREE. Leverage your lab, lens partners and frame vendors for information, training tools and classes.
- Pass the torch…Celebrate professional growth and encourage the staff to become licensed and certified.
- Do it ALL. Train in selling techniques as well as optical knowledge.
- Be in the know. Stay up to date in all things trending and new within our industry.
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