The Art of Listening
‘The art of conversation lies in listening.’ – Malcolm Forbes
Every person is born with one of the most powerful sales tools available, a set of ears and the ability to listen.
Customer Service
In the late 90’s, moving from mainstream optical to a luxury retail optical store, it became clear that establishing a strong client base would require more than good service and great frames. The loyal relationship comes out of delivering amazing eyewear, creating a memorable experience and an elevated level of service.
Focus on Training
With the news of various large retail chains closing locations, becoming absorbed into bigger companies and declaring bankruptcy, there is a growing rumor that brick and mortar is dead.
New Year, New Approach
When a new year begins, it brings reflection and a desire to create positive changes. In the year 2020, it is a natural fit to refocus the approach to selling eyeglasses. (See what I did there?)
The Top 7 Men’s Eyewear Trends
Vision Care Products News (VCPN) surveyed ECPs, who told us that the most popular frames for men are round, metal, bold, rectangular, thin and light, aviator and sporty – and the manufacturers shared these styles.
Hello Summer
Summer brings excitement for warm temps, lots of sunshine, and more time outside. The top accessory for summer? Sunglasses of course! Sunglasses offer protection from glare, shield eyes and the delicate skin around the eye from harmful UV rays, enhance visual acuity and are an effective tool in preventing cataracts.