Millennial Customer

For the Millennial customer, on-trend styles and quick turnarounds are key areas of focus. Leveraging finished single vision lenses and edging in-house to offer quick turn times are key, allowing a shop to offer delivery in 1-3 business days.

As for advice on marketing eyewear to Millennials, our experience has proven the traditional approaches do not work. It is important to stay connected to social media and pop culture and know how to connect this to the client, whether in conversation or marketing.

Knowing your client, their interests and what they are looking for is key, for any demographic, but has been especially true of the Millennial shopper.